The target audience includes men and women ages 18–65 who are artists. For example, sculptors, ceramicists, jewelry makers, and product designers may use calipers while creating 2D and 3D work. Calipers help artists measure the inside and outside dimensions of objects, such as the diameter of a ceramic vessel, the thickness of a wooden panel, or the spacing between parts of a model. Clients include architects, contractors, interior designers, gallery curators, and individuals who build custom residential millwork, museum displays, and large-scale gallery installations. Examples include measuring trim for a custom cabinet, checking dimensions for a display case, or fitting components for an exhibition installation. The design approach began with research into calipers and their purpose: measuring three-dimensional objects. The color choices were coordinated to create a unified style, and the images were photographed. I did thumbnails sketches to come up with the layoud, and then I used Adobe Photoshop and InDesign to create the final brochure.