My creative process looks like gathering, researching, and brainstorming ideas often through sketching, or note taking. Once I know I got enough information then I begin to do some thumbnail, and sketching, testing, and getting feedback. The next is detaching from the project to let the hidden work, allowing the ideas to form, shift, and combine without forced focus. The concept comes together, clear vision of final product, and final is creation phase such as painting, writing, building or rendering where the idea is turned into a final product. 

The way I would describe my style is technique and line are clean line, painterly, sketchy, or texted brushwork. As for the themes color palette I go by muted, warm earthy tones which is part of my children’s books style, neutrals or monochromatic. When I draw my characters and objects, I like to use line techniques. I used muted colors and lots of negative space to emphasize emptiness and distance. I used rough textures and dark tones in my Art Bunny’s book because I wanted to express chaos and tension, which reflects the emotional theme of the piece.

The artists who influenced me are Beatrix Potter, who wrote and illustrated children’s books in the Peter Rabbit series. The other books that I am influenced by are Charlotte’s Web, a children’s book by American author E.B. White, illustrated by Garth Williams, and Stuart Little, also by E.B. White; and Jeanne Willis's picture books, one of which is Winnie the Pooh. What influenced me about these artists is how they illustrated their books using line, painterly techniques, and color palette. The fine artists who influenced me are Pablo Picasso, Frida Kahlo, Vincent van Gogh, and Claude Monet, who used the Impressionist technique in their paintings, whereas Frida Kahlo created her own portraits in meticulous oil paintings, honed through retouching of photographs, with the vibrant colors and flattened forms of Mexican folk art. Pablo Picasso has a wide range of different styles, including abstract geometric shapes, line drawings, sculpture, printmaking, ceramics, and theater design.

One of the biggest challenges of mine is when starting a logo whether I am a beginner or even experienced is translating an idea into something simple and meaningful.‍ Another thing that is challenging is making it look clean, simple, and instantly recognizable. Figuring out how to strip an idea down to its core message can be surprisingly hard. Another big difficulty is coming up with original concepts, and what message do I want the brand to give. Developing something that feels fresh and fits the brand takes practice and can be challenging.

The things that keep me motivated as an artist and designer are few things curiosity and exploration often, I would like to try new style, tools, ideas, or ways of seeing the world. The need to express something for instance its emotions, opinions, or storytelling, creating something came can feeling like a release or a way to make sense of things that are hard to put into words. Seeing my skills improve even in small ways can be a huge motivator to keep me going. Also, other artists and designers seeing their great work can push me to level up and try something different. Especially in design, there is a strong motivation in figuring things out, how to communicate clearly, make something usable, or turn a messy idea into something clean and effective. Connecting with people and knowing that my work resonates with someone, even just one person, can be incredibly energizing  

The way I approach storytelling in my design work is just by asking myself (the “why”). Asking client what do they want and what does it mean to them. Good storytelling in design isn’t about the brand being the hero it’s about the user. What do they want? What problem are they facing? What do they feel before vs. after? The design should guide them through that journey.